Richie Rich
Jan
28th, 2008

I have to design a site for a wealth management company. I was thinking the above would be a nice tagline for the site. Then I started wondering why I feel such animosity toward the wealthy. Is it really deserved? Let’s review some of the things said by the people in the kickoff meeting:
“That site seems a little too ‘producty’.”
“Yes!” (enthusiasm is always suspect)
“We want it to be elegant, sophisticated.”
“We want it to be like you stepped out of the bank and into a boutique.” (is this wealth mgmt or a hair salon?)
“Ooh, I like that. We could do that but have mahogany doors open up, making it seem like you’re coming through the doorway and into the company.”
“I like the construct, but not the execution.”
“Too texty.”
“Too picturey.”
“We want to project an image of sophistication, elegance.”
“We want it to look like you stepped into a fine gentlemen’s shop.”
“Maybe we should have photos of ourselves on the homepage.”
“This other firm has a video of their leaders talking on the homepage.”
Well, anyway…



